Online Success for Athletes

Schools that provide “Online Success for Athletes” give their students a competitive edge in the highly selective world of college athletics. In 2014 alone, only 2.5% of high school seniors advanced to play Division I football out of a pool of more than 250,000 athletes. With the majority of college coaches using social media as a primary tool for evaluating recruits, student-athletes need to present themselves professionally online. This course helps schools support their student-athletes by teaching them how to build a compelling digital profile that aligns with what college recruiters are looking for.

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Online Success for Athletes

In today’s competitive landscape, young athletes are not only evaluated based on their performance on the field but also on their presence online. “Online Success for Athletes” is a comprehensive 45-minute course designed by Cyber Safety Cop to help student-athletes navigate the digital world, showcasing their skills and achievements while avoiding the pitfalls that can harm their future prospects.

The “Online Success for Athletes” course empowers student-athletes to take control of their online presence. Delivered in just 45 minutes, this course is structured to provide maximum impact in a short amount of time.

Course topics:

  • The Importance of Social Media in Recruitment: Understand how college coaches use platforms like Twitter, Instagram, and TikTok to scout potential recruits. A survey of 477 Division I, II, and III coaches revealed that 85% search for information about recruits online, with 79% specifically using Twitter.
  • Best Practices for a Positive Online Presence: Learn what to post and what to avoid. Discover how to highlight athletic achievements, engage with programs, and present a coachable, team-oriented attitude.
  • Learn what coaches and college recruiters are looking for and what turns them away from a prospective athlete.
  • Engagement Techniques: Athletes will receive tips on how to interact with college coaches and programs online, leveraging hashtags and tags to increase visibility.

Social Media and Recruitment
College coaches and recruiters utilize social media as a real-time search engine to evaluate potential recruits’ professionalism and skills. This section of the course teaches athletes how to manage their social media accounts effectively, highlighting the importance of presenting a responsible and coachable persona.

Building a Positive Online Presence
Athletes will learn the art of self-promotion, including how to:

  • Share achievements without appearing boastful
  • Engage with college programs and coaches respectfully
  • Use hashtags and tags effectively to increase visibility

The Dos and Don’ts of Social Media
The course outlines clear guidelines on what to post and what to avoid. Athletes will understand the consequences of inappropriate behavior, such as posting provocative or offensive content, which could result in losing a scholarship opportunity(SM Athletes copy).

Privacy and Online Safety
This section covers the importance of setting privacy controls and monitoring who has access to posts and profiles. Athletes will learn how to secure their accounts while still maintaining a visible and engaging presence that attracts coaches and recruiters.

FAQ

Social media serves as a platform for athletes to showcase their skills, achievements, and personality to coaches and recruiters. It’s a powerful tool for building a professional image and standing out among other recruits.

Athletes should avoid posting inappropriate or offensive content, including provocative language or images. Coaches look for professionalism, and any negative behavior can reduce an athlete’s chances of recruitment.

The course provides strategies and tips for managing social media effectively, increasing visibility to college programs, and presenting a professional and coachable image that aligns with coaches’ expectations.
The course is open to middle school and high school student-athletes. Schools can offer this program as part of their athletic development curriculum, preparing athletes for future opportunities.

This 45-minute course delivers impactful lessons on managing social media, building a professional online presence, and engaging with college programs. Athletes will leave with a clear understanding of how to optimize their digital footprint for recruitment success.

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