Like most social media apps, musical.ly allows users to use hashtags to categorize videos. Similar to Instagram, users can set their profile to “private” in the settings, which allows them to approve those people he/she allows to see their created videos. There is also a block list.
APP Store rating: 12+ (“infrequent/mild alcohol, tobacco, drug, mature/suggestive themes, profanity or crude humor, sexual content and nudity,” etc.), although users are supposed to be at least 13 years old in order to comply with the Child Online Privacy Protection Act (COPPA), which applies to websites and online services that collect personal information.
Bottom Line: Due to COPPA, we typically discourage younger middle school usage. But since our testing didn’t uncover anything completely objectionable, we are “warm” towards the app, even for tween internet users, as long as parents have had the right “training” conversations and follow up on what their children are doing on it.