Snapchat is currently the most popular social media app with teens. One of the most appealing aspects of Snapchat to its users is the ability to send “”temporary”” images and videos with the expectation the message will delete after it is viewed.

Last week, Snapchat updated its app with new features and a new terms of service. When Snapchat users clicked ‘accept’ after updating, they granted Snapchat a “”worldwide, perpetual, royalty-free, sublicensable, and transferable license to host, store, use, display, reproduce, modify, adapt, edit, publish, create derivative works from, publicly perform, broadcast, distribute, syndicate, promote, exhibit, and publicly display that content in any form and in any and all media or distribution methods (now known or later developed).””

We will use this license for the limited purpose of operating, developing, providing, promoting, and improving the Services; researching and developing new ones; and making content submitted through the Services available to our business partners for syndication, broadcast, distribution, or publication outside the Services. Some Services offer you tools to control who can—and cannot—see your content under this license. For more information about how to tailor who can watch your content, please take a look at our privacy policy and support site.

Another thing to be aware of is the addition of a term that allows Snapchat to use your name, likeness and voice that has been added to a Live Story for marketing campaigns without compensation:

To the extent it’s necessary, you also grant Snapchat and our business partners the unrestricted, worldwide, perpetual right and license to use your name, likeness, and voice in any and all media and distribution channels (now known or later developed) in connection with any Live Story or other crowd-sourced content you create, upload, post, send, or appear in. This mea ...